Feature

Buy for 500, get 600.

The bonus campaign is the oldest trick in the gift card book, and it works because it pulls revenue forward to the weeks when it is otherwise quiet. In Kuvert, a campaign is a period and a bonus percentage. It can be public in your shop, hidden behind a direct link, or behind a code you give to one particular person. You can set a cap on how many cards it applies to, and see what each campaign has sold.

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How it works

Three steps

01
Set the period and bonus
Choose the start and end date and how much extra the customer gets. The campaign starts and stops by itself, so you don't need to remember to stop it.
02
Choose who can see it
A public campaign shows in your shop for everyone. A hidden campaign only exists for those you send the link to, or for those who have the code, e.g. SOFIE20.
03
The bonus is added at purchase
The customer pays DKK 500 and the card is issued with DKK 600 in balance. The bonus sits on the card from the moment it's issued.

The campaign

Campaign

20 % on top

The customer pays: DKK 500.00
Bonus (20 %): DKK 100.00
The card is worth: DKK 600.00

Kuvert's fee on the amount paid: DKK 12.50
Had we taken it on the card's value: DKK 15.00

The period is the only thing that decides. Move the purchase day, and watch the bonus fall away on its own.

When does the customer buy?

The customer pays, and the card is issued with the bonus on top. The extra kroner are balance with you and not a discount. There is no fee on them.

Runs from 6 January 2026 to 27 January 2026

Bought on 15 January 2026

The campaign is running. The bonus goes onto the card straight away.

Details

What to know

The bonus is balance the customer spends with you: The extra DKK 100 sits on the card and is spent with you, just like the rest of the balance. It costs you goods and services when the card is used, and not money out of the till today. That is why a campaign pulls revenue forward instead of giving a discount away.
Hidden campaigns for newsletters: A campaign behind a direct link is not visible in your shop and won't be found by random visitors. That makes it useful for newsletters, partners and closed groups, without you undercutting your own front page.
A code for each partner: Give a hidden campaign a code, e.g. SOFIE20. The customer types it under «Have a campaign code?» in your shop or opens the link with the code in it, and the bonus is on the card before they pay. If each influencer or partner gets their own code, you can see what each one sells.
Only the first ones: Set a maximum number of gift cards, e.g. 10, and the campaign only applies to the first 10. When the cap is reached, the customer is told that the code has been used up and can buy without the bonus. Nobody is charged for a card without the bonus they were promised.
What the campaign has sold: Each campaign shows how many gift cards it has sold, the revenue, and how much bonus has been given. Only paid orders count, and refunds are subtracted.
The period is enforced: The campaign applies to the dates you've set. A purchase outside the period gets no bonus, even if the customer has an old link lying about.
Do the maths first: A 20 % bonus means the card's value exceeds what was paid by 20 %. Set the bonus based on your margin, not on what looks best in an advert.

Questions

Frequently asked questions

Can we run several campaigns at once?

Yes. Each campaign has its own period and bonus, so a hidden campaign can run alongside a public one without one giving away the other.

What if someone shares the hidden link?

Then it works for whoever has it. A hidden link or a code is not a password. Set a tight period, or a cap on the number of cards, if the campaign should be hard to reuse.

Do we pay a fee on the bonus?

No. The service fee is calculated on what the customer pays, not on the bonus you add on top yourself. The handling fee per card is the same as without a campaign.

Can a campaign be stopped early?

Yes. You can change or remove a campaign from the dashboard while it's running.

Does a campaign also apply to tickets and punch cards?

No. A campaign applies to gift cards. A punch card already has its discount in the price, and a ticket is sold at the price shown on the night.

Good for

In the docs

Campaigns

Other features

All features

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