Spa
Badehuset
Sauna, bathing and stillness
A campaign that adds 20 % on top, and the shop unfolded in the middle of their own site.
Industry
Gift cards for treatments, and punch cards for regulars.
A treatment is an obvious gift, and at the same time the regulars come back again and again. Kuvert covers both: a gift card with a balance for the gift, which the customer buys on your page, and a punch card for those who book ten treatments at a time. It can be bought on your page or issued at reception.
KuvertGift card
DKK 900.00
A massage
To Mette
KUV-8QF2-2K9D
Valid until 15 January 2029
You set the amounts yourself. This is just an example. See the scenarios
Gift card value: DKK 900.00.
01
Recognise it?
Situations you know
This is the day-to-day Kuvert has to handle.
- Ten punches for massage
- Ten treatments on one punch card, which the customer buys on your page, or which you issue at reception and take payment for yourself. Each punch is taken separately when the customer comes in, and both you and the customer can see how many are left.
- The treatment costs less than the card
- A gift card for DKK 1,200 and a treatment for DKK 850. You deduct the DKK 850, and the rest stays, so the customer can use the remaining balance next time.
- The gift should arrive on the day itself
- The buyer orders in good time and chooses the birthday as the delivery date. The card sends automatically that morning.
- The customer doesn't have a printer
- They don't need one either. The card lands by email, and the code is on their phone when they arrive for the treatment.
The treatment card
Punch card
Badehuset
DKK 850.00 per treatment
7 of 10 punches left
- The customer paid
- DKK 7,650.00
- The card is worth
- DKK 8,500.00
- The customer saves
- DKK 850.00
KUV-6R2K-9WLDValid until 15 January 2029
Ten treatments on one card, which you issue at reception. Choose how far the customer has got, and punch one.
How far has the customer got?
Each punch is taken separately at the counter, and the card shows straight away how many are left.
02
What matters most
What matters most for spa & wellness
- Punch cards
- Ten punches, five treatments, twelve classes. Sell it on your site, or issue it yourself from the dashboard with no fee. Each punch is deducted separately.
- Scheduled delivery
- Birthdays and Mother's Day are planned weeks ahead. The buyer chooses the date, and the card is sent on the day.
- Campaigns
- Run a bonus in the quiet weeks, such as «spend 500, get 600», publicly on your site or hidden behind a direct link.
- Roles for therapists
- Therapists can redeem and deduct punches, but not change prices or see the overall figures.
- 36 months' validity
- All cards are issued with at least 36 months' validity. You can set it longer, never shorter.
- Gift cards
- A digital gift card with a balance in kroner, which the customer buys on your page and uses over several visits. You deduct what the treatment costs.
03
See it in use
Open Badehuset
Badehuset is our demo for spa & wellness: a fictional business with a real Kuvert shop behind it. The website is theirs, and the button is ours. The shop is in test mode, so you can click around without a single krone being charged. The other industries are alongside.
04
Questions
Frequently asked questions
What's the difference between a gift card and a punch card?
A gift card carries a balance in kroner, reduced by what the treatment costs, and the customer buys it online themselves. A punch card carries a number of punches, where each punch is worth one treatment. The customer can buy it on your page, or you can issue it from the dashboard and take the payment yourself. Both cards are redeemed on the same screen.
Can a punch card be shared between two people?
The punches are on the card and not on a specific person. Whoever has the code can use a punch, so a couple can easily share a punch card for ten treatments.
Can we sell gift cards for a particular treatment?
Yes. You create the product with the name and price the treatment has. The card still has a balance, so the customer can use it on something else you offer if they prefer.
Can the customer get money back for an unused punch?
The customer has the right to have a remaining balance paid out in cash, and Kuvert handles the payout as its own posting type. After the card has expired, no fee may be charged for it.
Other industries
All industries- RestaurantsSold round the clock, redeemed at the table
- HotelsOrdered whilst reception sleeps
- ExperiencesGift cards as gifts, tickets for the date
- HairdressersSmall amounts, and punch cards for regulars
- NightclubsTables on the map, tickets and the door
- CafésTen coffees on one punch card
- Yoga & fitnessTen classes on one punch card
- Music venuesConcerts, presales and the door
- CanteensSchools, workplaces and clubs
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