# Campaigns «Buy 500, get 600» shifts revenue forward to the weeks where things are otherwise quiet. A campaign is a period, a bonus and a choice about who can see it. ## Create the campaign 1. Go to Campaigns in the dashboard. 2. Set start and end dates. 3. Set the bonus, that is, how much the customer gets on top of what they paid. 4. Choose whether the campaign should be visible in your shop or only accessible via a direct link. ## Public or hidden | Type | Who sees it | Used for | | --- | --- | --- | | Public | Everyone in your shop. | Seasonal campaigns, December, sales periods. | | Hidden | Only those you send the link to. | Newsletters, partners, closed groups. | > **Important:** A hidden link is not a password. If it is passed on, it works for whoever has it. Keep the period tight if that matters. ## What the bonus costs you The bonus is real money on the card that the customer can spend with you. With a 20 % bonus you receive DKK 500 and owe services worth DKK 600. Set the bonus based on your margin and not on what looks best in an advert. The service fee is calculated from what the customer pays. No fee is charged on the bonus amount. ## While it runs The campaign turns on and off automatically on the dates you've set. A purchase outside the period gets no bonus, even if the customer has an old link. You can change or stop the campaign as you go. ## A code for each influencer A hidden campaign can have a code, e.g. SOFIE20. The customer types it under «Have a campaign code?» in your shop, or opens the link with the code in it, and the bonus is on the card before they pay. Give each influencer their own code, and you can see what each of them sells. 1. Create a campaign, or open an existing one. 2. Type the code in the Kampagnekode field. The campaign is hidden automatically, because a public campaign applies to everyone. 3. Save, and send the code or the link shown under the campaign to the influencer. > **Note:** A campaign applies to one gift card. If the code should work on several, create one campaign per gift card with the same code. Campaigns never apply to tickets or punch cards. A punch card already has its discount built into the price. ## Only the first ones Set «Maks. antal gavekort», e.g. 10, and the campaign only applies to the first 10 gift cards. The limit counts gift cards, not orders: one order of three cards uses three. A card that is in the middle of being paid for counts until the payment is completed or abandoned. When the limit is reached, the customer is told that the code has been used up and can buy without the bonus. Nobody is charged for a card without the bonus they were promised. If the last card goes while someone is at the payment step, they are asked to reload the page first. ## What the campaign has sold For each campaign you can see how many gift cards it has sold, the revenue and how much bonus has been given. Only paid orders count, and refunds are deducted. If the campaign has a limit, it also shows how many have been used.